Click to WhatsApp : in your Facebook or Instagram ads, your customers can click on the “Send Message” button that appears next to the WhatsApp logo and be transferred to a WhatsApp conversation with your brand.With one click, your customers can start a messaging conversation with your brand, even if they don’t have your company’s phone number stored on their phone. wa.me link: a link that includes a phone number in international format.Track your links: they offer precious analytics – like your click rates!.Always keep your entry points visible and accessible: do not hide them in the evening, during the weekend or when you don’t have available advisors.Think mobile: WhatsApp is first and foremost a mobile app, so your entry points should mostly be on the mobile website and mobile app.Think in terms of customer journey: your calls to action (CTAs) should be personalized and match the customer’s intentions on any given page and platform.You must lead your customers towards this messaging channel: that’s why WhatsApp entry points* are such a key topic. It’s one of the rare channels that lets you collect opt-ins for marketing and promotional campaigns in addition to providing strong customer service and business opportunities, which on WhatsApp are truly outstanding.īut unlike Messenger, Instagram Messaging or Twitter, where customers discover brands via a brand’s public profile or thanks to the Discovery or Search features, these tools do not exist on a WhatsApp account.
WhatsApp is the world’s most popular messaging app with 2 billion monthly active users (source: MAUs provided by Meta, March 2022). How to create effective WhatsApp Business API entry points Why it matters
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